Email newsletter is the is one of the most important tool which connects you with your subscribers or prospects. You might want to share you product updates or upcoming events with you mailing list and clients. Even though you can write a blog post or share on social media about it, but sometimes it’s hard to reach all of your audience all at one place. In situations like this, email is surely your best friend.
It might seem easy to design and send a newsletter to your mailing list, but designing and coding a custom email template can be exhausting.
Yes, you can go for premium email templates but if you are thinking about creating your own custom email newsletter template then, this video focuses on email newsletter design best practices you might want to look into.
Folks from Email Monks have created this useful infographic for email marketers focusing on how you should design an email newsletter template.
The infographic not only covers the obvious points as subject lines and blocked images, but also it touches some of the lesser known details such as pre-headers, Johnson boxes, footer and many more.
Now take a look at the infographic below, right-click and open the image in a new tab for larger view.